PASSION FOR PERFORMANCE

"The bait should be appealing to the fish, not the fisherman." Although this principle appears straightforward, its implementation can be quite challenging: the design and tone must be entirely customer-centric.

Since the age of 14, I have been passionate about capturing significant moments and emotions through photography. I have had the opportunity to learn from outstanding photographers while organizing numerous photo productions, particularly in the automotive, industrial, and tourism sectors. Over the past 30 years, I have conducted many shoots independently, both as an artist and a professional photographer. When collaborating with a company, I make it a priority to view and understand the needs of their clients, while integrating my professional insights.