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What can we do to fight the Corona virus? Working harder.
The suffering caused by the economic threat of coronavirus to the health care system could be exponentially greater than its health...

Hans Genthe
19. März 20202 Min. Lesezeit
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The best Investment in Marketing: Rich content
In recent years, a paradigm shift in the communication of brands and companies has taken place: The change from sender-focused...

Hans Genthe
17. März 20205 Min. Lesezeit
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The world's strongest construction material
Design flexibility, faster installation time and very little maintenance mean huge cost savings ... but why does composite have such a...

Hans Genthe
11. März 20202 Min. Lesezeit
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The unknown chance: model yachts - best brand ambassadors in the sailing market
Every little boy loved to play with a model boat in a bathtub, as he grows, the toys become bigger, but the need is still there. This is ...

Hans Genthe
11. Feb. 20202 Min. Lesezeit
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Uijuijui - that was a fast trip! With ten-year consequences ...
Creaking, heavy kicks on deck, short shouts rattle me from sleep. I jump into my sea-boots and stagger sleepily to the stairs. In good...

Hans Genthe
6. Feb. 20207 Min. Lesezeit
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Weakness gives a chance to grow (fast)
My experience is that everyone likes to talk more about their strengths, but nobody about their weaknesses. It is obvious that...

Hans Genthe
3. Feb. 20203 Min. Lesezeit
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Developing a partially foiling canting keel sailing yacht with gennaker - radio controlled
In January 2015 stockmaritime started the most unusual and complex model yacht project in the company's history. Shortly after each other...

Hans Genthe
30. Jan. 202015 Min. Lesezeit
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Long term success with marketing: Don´t work without values. Make a plan. Improve. Collect data.
Values are the soul of a company. If you have no value, you have no collective motivation. Act as you communicate: If you communicate...

Hans Genthe
29. Jan. 20201 Min. Lesezeit
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Success is based on the exclusion of sources of error
Hectically I crank the winch, in lee the water glows light green and flat. The boat heels a good 30 degrees under the gennaker and...

Hans Genthe
28. Jan. 20208 Min. Lesezeit
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Marketing and self-improvement with speeches and presentations
When you give people something, you usually get something back. I love giving lectures, it is a pleasure to make people happy through the...

Hans Genthe
28. Jan. 20202 Min. Lesezeit
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Racing in the burning sun: planing with 16 knots on a dhau
Sunday, May 18, 2014. Mercilessly the sun burns down from the sky. A jellyfish drifts slowly by. The planks creak in the swell. The sweat...

Hans Genthe
4. Jan. 20207 Min. Lesezeit
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Proved strategy for long term success: Evaluate your marketing with BSC.
If do you want to get a long term sustainable growth, you have to start keeping score of your marketing today. My favourite tool to score...

Hans Genthe
26. Dez. 20194 Min. Lesezeit
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